This post is brought to you by our sponsor, “Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers”. The opinions expressed below are my own.
When my state issued a stay-at-home order due to the coronavirus pandemic, I decided to commit my quarantine time to growing my business and online platform. So, I hit the books! I love finding new books and I also love money. I especially love a good book that teaches me valuable information that helps me make money! I got my hands on a copy of Russell Brunson’s new book and I could not put it down.
For the last few weeks, I’ve been participating in the 30-day Traffic Secrets challenge that follows along with the new book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson. Brunson is a Best-Selling author and the CEO of $100M software company, ClickFunnels. He has an online community of over one million business owners and entrepreneurs and is the ultimate guru when it comes to high converting sales funnels. Over the years, Brunson has acquired skills that have allowed him to turn ClickFunnels into the fastest growing, non-venture backed software company in the world. Who wouldn’t want to learn his tips for success?!
The Only Marketing Resource You’ll Ever Need
In Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, Brunson shares the tricks and hacks that he learned while building a 9-figure business so that you can utilize the same strategies in your business! I know what you’re thinking… ‘there are so many books about how to grow your business and increase your sales, what makes this book so special?’
In the book, Brunson you will learn the marketing skills that he used to grow his business to 9-figures in less than three years and the tips that he shares with his one-on-one clients (who pay $100k for one day of consulting). Traffic Secrets is unlike any book you’ve ever read before because it doesn’t talk in circles about theoretical fluff like some other books do. No, no, this book is easy to read, straightforward and to the point. Brunson’s book is a game-changer because it is packed with practical information and action steps that the reader can implement while reading. Think of it as a textbook with tons of info and evidence paired with a “how-to” tutorial. For example, the book discusses the importance of understanding how feelings of pain and pleasure influence how your audience thinks and makes buying decisions. He explains exactly how to speak to your audience using the exact language that will connect with them most, so that you’re able to connect with them, make them lifelong members of your community, and sell to them.
Supercharge Your Sales with This Strategy
In the digital age, entrepreneurs have become reliant on whichever social media platforms are popular at the time, but social media platforms fall out of favor just like fidget spinners, bell bottoms, and other trends.
Do you remember MySpace (just barely, huh?) or Vine (a little bit more relevant, but you get the point)?
A couple of years ago, Instagram and YouTube were heavy social media favorites of entrepreneurs who wanted to engage and grow their audience. Now, TikTok has taken social media by storm and everyone is flocking to adapt to the app by the masses. When the popularity of a particular platform declines, businesses scramble to learn the ins and outs of the latest social media app in order to remain relevant. Brunson shares how to master evergreen traffic strategies that are effective on all platforms, don’t become outdated, and keep your ideal customers visiting your website and filling your funnels.
Traffic Secrets also details the direct marketing techniques that will allow you to stay ahead of the game and spot new opportunities that other people may miss. Brunson literally tells you exactly what he does with his multi-million dollar business and explains how you can implement the same tactic in yours. It doesn’t get any easier than that!
The ‘Ah-ha’ Moment
I, like many people, am a victim of perfectionism. I have been guilty of spending countless hours and putting in many sleepless nights into creating something because I really wanted it to be perfect, then I’d become completely burnt out and confused about how to promote the product or service. Such a big waste of time! One of the most noteworthy things that I learned from Traffic Secrets is that most entrepreneurs make the mistake of focusing too much time on creating their offer and not enough time promoting it. You can’t make money from your E-books, courses, programs, or products if no one knows that they exist! Many people launch awesome businesses, but the business fails because the business owner fails to understand the art and science of getting consumers to find their offer. This was a huge epiphany for me because I’ve always lost momentum after the creation phase, because I thought it was the most important. However, the best way to maximize your sales is to maximize your marketing efforts.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers has earned a spot on the list of my favorite business books and you should definitely add it to your list also! You can learn these hacks for free by ordering your copy of Traffic Secrets here.
This post is brought to you by our sponsor, “Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers”. The opinions expressed below are my own.
I think I’ll check out the book and click funnels. I know many entrepreneurs who use it.
I am someone who spends too much time obsessing over my offer and not enough time promoting. I will try these tips.